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Legacy Not Lip Service…

The LEEA community should approach today’s challenges with the steadfastness of its founding fathers, says David Mullard, business development manager at Straightpoint.

I was honoured to be among guests as the Lifting Equipment Engineers Association (LEEA) celebrated 75 years at a parliamentary reception, held at the Terrace Pavilion, Houses of Parliament in mid-July.

As attendees heard, the origins of LEEA can be traced back to wartime Britain in 1944, when a small group of competing companies came together to address what they perceived as a serious threat to their livelihoods. On 3 June, nine people representing eight chain testing houses met at the Great Eastern Hotel, near Liverpool Street Station, and the idea to form an association was conceived. Several weeks later, a draft set of rules and regulations was drawn up and a decision was made that, regardless of size, all members should be considered equal, both in terms of influence and financial contribution.

We owe a lot to those founding members for encapsulating a set of core values that we still adhere to today. The reception epitomised that with individuals from all types of businesses, many of whom compete for the same customers every day of the week, coming together to celebrate an association that continues to campaign for its shared goals and combats common threats. Even in the years I’ve been around the association’s work, I’ve detected vast growth in terms of membership numbers, profile, and transformation of the Huntingdon, UK headquarters.

However, without resolute commitment, the London Chain Testers Association (the original name) wouldn’t have lasted a single year. It’s important to be mindful of that after LEEA used the event in one of the world’s most famous buildings as a launch platform for its 75th year initiatives, including the 75:75 Military Transition project; the Think Lifting schools engagement initiative; and the Apprenticeship Standard.

LEEA celebrated 75 years at a parliamentary reception at the Houses of Parliament.

LEEA celebrated 75 years at a parliamentary reception at the Houses of Parliament.

All were well pitched to attendees and designed to get wholesale buy-in. It’s notable, for example, that a great number of LEEA employees are formerly of the military, as are many representatives of member companies. I’ve lost count of connections I’ve made with lifting professionals who were once in the Corps of Royal Electrical and Mechanical Engineers (REME), the division of the British Army that maintains the equipment it uses. Meanwhile, the Think Lifting and Apprenticeship Standard campaigns are entwined in the lifting industry’s battle against an ageing workforce.

I want to emphasise that reality.

Challenge of the century

There remains an overwhelming sense that engaging the next generation is the biggest challenge the association has had to face in its 75-year history, and one it has got to overcome long before the centenary celebrations in 2044. It is no coincidence that two of the ‘big three’ endeavours attached to the latest milestone revolve around young people (and folks leave the military still relatively youthful too). Thus, there were a number of occasions when that generation was referenced in parliamentary reception speeches, and the reaction of the room was interesting; it crackled at times, nervously.

There was forced laughter at one point when a presenter suggested that attendees exemplified an ageing workforce on the day. True enough, look over either shoulder and there were a lot of ageing, white men in the room. The industry is becoming more diverse—a number of young people and women were also in attendance—but it’s got a long way to go. I wonder if in the Great Eastern Hotel back in 1944 they stared at a precipice quite so daunting.

Another speaker tackled prejudices and stereotypes head-on. I paraphrase, but the comments were something along the lines of, we’ve all eye-rolled at the supposed shortcomings of our teenaged relatives. I detected a guilty look or two in the Terrace Pavilion, as though our own attitudes as an industry to younger people could be improved. A lot of LEEA’s initiatives are about making lifting more attractive to them, but we’ve also got to be more attracted to the assets of young professionals too. Paying lip service to this crisis won’t do. Yes, a young person would be lucky to find the lifting industry but we’d be fortunate to have them too.

I read with interest a recent article by Baz Trewhella, LEEA’s learning and development projects specialist, about establishing an apprenticeship standard for the lifting industry. As he discussed, a draft proposal to develop an occupational standard for the provisionally titled ‘Lifting Equipment Technician’ apprenticeship has now been devised, following a meeting of the Trailblazer Working Group (TWG) convened by the association. I welcomed comments that this apprenticeship will have a breadth of scope that ‘taps the shoulder’, as he put it, of the many sectors where lifting is involved. That ubiquity and diversity of lifting gear is a great selling point.

LEEA encouraged attendees to pledge their support to recently launched campaigns

LEEA encouraged attendees to pledge their support to recently launched campaigns

Building bricks

Other trades, such as brick-laying; carpentry; and heating, ventilation, and air-conditioning (HVAC) seem to do a better job of presenting themselves to young people; yet, they’re arguably less diverse and challenging. We’ve got to make sure that we promote ourselves better by driving Think Lifting and the Apprenticeship Standard (and the 75:75 Military Transition project) but also tick the boxes other industries do in terms of pay, mentorship, training, career progression, etc.

I was encouraged by LEEA’s comments that the new apprenticeship scheme will be 95% provisioned, meaning small and medium-sized enterprises (SMEs) can’t so readily reach for the excuse that they are unable to afford apprentices. Once an apprentice begins their time at a company, it’s then up to the employer to show the lifting industry for what it is. They can only do that by exposing them to the best parts of the industry and not limit their learning to mundane tasks. LEEA’s marketing campaigns and buzzwords, however worthy, will be futile if industry doesn’t better do its bit to present the lifting industry as a profession that reaches places other jobs cannot access.

It’s a sector that has taken me to some fascinating places over the years: shipyards, construction sites, railways, nuclear plants, dams, power plants, telecom towers, go-ape courses, wind turbine construction plants…even a tiny offshore oil platform. It’s like a VIP backstage pass where you get to see how stuff is built, maintained, upgraded, and dismantled. What other careers can the same be said about? Some jobs only expose an individual to a tiny part of a shipyard, construction site, or railway project. Grumpy cynics would point to the ‘butterfly minds’ of young people. I think a thirst for diversity and variation is only natural. And we can offer it as an industry.

It’s technologically advancing too, which is something we can better portray. Tell someone I work ‘below-the-hook’ and they might not be inspired, but explain that my company’s handheld display unit has a range of up to 700m (2,300ft.), and its software package displays and logs data from up to 100 wireless load cells simultaneously, and all of a sudden it competes with some of the most state-of-the-art markets around. Our ‘traditional’ sector is evolving too. My company’s new single capacity load cell, for example, introduces Bluetooth technology to existing and prospective customers still utilising outdated mechanical force measurement products.

Ongoing feedback suggests we’re at the dawn of the most exciting era in the lifting industry’s history. But it’s also going to be the most challenging.

Dave Mullard
Business Development Manager, Straightpoint

David Ayling (left), aka Mr. Loadlink, was, of course, among attendees at the parliamentary reception.

David Ayling (left), aka Mr. Loadlink, was, of course, among attendees at the parliamentary reception.

Under the Wing of an Albatross…

Standing in for Mr. Loadlink, Straightpoint’s Aaron Orsak and Wayne Wille write from North America about leadership, team spirit, pie ‘n’ mash, and curry.

US-based business development roles at our company have put us in a unique position to commentate from the inside on an operation that serves as a blueprint for growth and fulfilment. Joining in 2015 (Aaron) and 2016 respectively, the last few years have taken us on a journey from UK to US ownership but, more significantly, seen us navigate the most rewarding and uplifting chapter of our careers.

There have been many contributing factors to this period of personal and professional enrichment, but all roads lead back to one man—David Ayling, global business development director for load monitoring solutions, aka Mr. Loadlink. We’re not sycophants but it’s important to acknowledge the culture that Dave has created and, moreover, suggest that others follow his example. He talks a lot about the DNA that’s consistent in all employees and if that’s true, he’s the father. And there’s a sense of family throughout the entire company that extends to many partners, dealers, and even end users of our range of force measurement technologies.

It’s widely accepted that the US is more dollar driven that the UK, which is simplistic but probably true. That doesn’t mean there aren’t extremely motivated people on the other side of the pond—of course there are—but there’s a less blinkered approach to goal setting and achievement. Many North American businesses have owners overseas so our status is far from unprecedented, yet Dave himself is an albatross—a rare breed. He’s combined a UK-centric approach to work with a personal vision for what business should look and feel like. We’ll explain.



Dave was at the helm of a gazelle company since April 15 2002 and today it is hardly recognizable from the firm it once was; it became a global movement. However, he was never motivated by money. And we weren’t ever encouraged to make dollars our ruler either. Success is best achieved by a long-term vision and balance, Dave believes, and other business owners should take note. We were never expected to be accessible 24-hours-a-day and our value wasn’t measured by air miles, hours at the grindstone, or the usual metrics.

Without wishing to sound cynical, it meant that we, along with all staff, were prepared to travel further, work harder, and achieve more because the collective cause was so important. We’ve both been in roles in the past where the strictest of regimes are in place, yet everyone is only at 80% capacity because emotional and spiritual energy is expired by the burden of working life. That’s not to say we haven’t also had great leadership elsewhere, it’s just reality that we’re blogging about the best we’re likely to find.

When a dream becomes reality

Importantly, upon recruitment, the vision that was presented turned out to be reality, which was refreshing to experience. New members of staff at companies the world over are quickly disillusioned when they find the role or business that was presented to them turns out to be very different on the inside. Leaders underestimate the damage that causes. Think of the demotivation that is experienced and how that manifests itself when people go out into the field or to meet customers. Conversely, everyone people encounter at SP is buoyant, motivated, and passionate and enjoys their work. Other companies could be the same but that vibrancy is drained from the team.

When SP recruits, people are put into roles that are the best for them and the business so there’s no requirement for micromanagement. We can both still hear Dave saying, “Get on with it, mate,” as we accepted positions here. It wasn’t to be understood as, “You’re on your own,” but more that we were trusted to do what we were good at without distraction or interference. That trust is offered here and it’s the employee’s responsibility to run with it or choose to break it. That’s just how it should be. We’ve all heard it said in the past, “Trust is yours to earn,” but what does that say about a hiring process if a new team member is essentially, what, untrusted?

Another commonly overlooked facet of sound leadership is two-way dialog. Many managers and owners are preachers; they only want to hear their own voice. A standout feature of SP is the opportunity staff has to put ideas forward and the company’s dynamism and flexibility that allows the best of those initiatives to be implemented. We regularly network with peers and other professionals who’ve become demotivated because they’ve identified sound product improvements but are told by superiors that the company isn’t structured to make them reality. In other words, “Thanks, but leave the thinking to someone else.”



There have been many occasions when we’ve tabled product, software, and marketing ideas that have been embraced by leadership. One example is the new version of our popular product for measuring tension on static lines, the Clamp On Line Tensionmeter (COLT), which features a series of enhancements, including longer service life and the addition of a calibration verification tool. The accompanying Bluetooth load-monitoring app also includes tweaks based on information from the frontline that we were able to feed back into the manufacturing process. It’s uplifting to have a hand in product development and that should be more widely recognized.

The benefits of effecting such change are widespread. The obvious one is that a manufacturer gets to sell a better product that adds safety, efficiency, and productivity to the end user’s work. However, it’s worth noting the wider impact. When a user sees their feedback acted upon, they remember the brand and its representatives. We’ve personally felt empowered in certain industry sectors because individually we’ve been seen to improve best practices. It can be the difference between salesperson and thought leader. This two-way product development concept is great for business; it can add zeros to the bottom line, as SP has proved.

Culture club

As the company grew globally and became more systemized and scalable over time, it never lost the essence of a small business. It didn’t look like a corporate money machine because it wasn’t. As we’ve said, we look to Dave, each other, and our colleagues as family. It’s a culture that has certainly made working for SP a fun experience and when people are happy they’re productive. When we attend trade events we pack our suitcases and are excited about spending a few days or a week with a teammate and making new connections. When we look across the aisles at other exhibitors, that enthusiasm clearly isn’t matched and customers pick up on the negativity.

Trips to the UK, where SP was headquartered in Hampshire on England’s southern coast, have been a regular part of life in recent years. We didn’t know much about soccer before we joined, and even less about pie ’n’ mash (a traditional London meal) and chicken tikka masala (curry—seemingly the country’s favorite dish!). Dave was always keen to facilitate relationship building, among the three of us and all staff, whenever an opportunity arose. As American visitors, we enjoyed soccer matches at Fratton Park, home to Dave’s local team, Portsmouth, sampled cuisine not so common in our part of the world, and made many more memories besides.

The journey continues, although a new chapter has opened as SP was recently purchased by the largest lifting, rigging, and material handling hardware company in the world, The Crosby Group. It’s fitting that Dave has handed ownership to a perfect successor and we’re all excited about the future opportunities this will create. The success of the company had placed it firmly in the shop window in recent years but we know Dave had rejected offers from those less suited to adopt the family. We’re already seeing the benefits of new ownership and it’s great that the albatross has stayed on board.

Thank you, mate!

Wayne Wille and Aaron Orsak